What is SEO?
SEO stands for Search Engine Optimization. It is a technique to get improved results on search engines for our websites. It also helps to increase awareness, branding and visibility on search engines. Any business, content creators, blogs write to rank on search engines with help of this technique. It is free of cost technique which doesn’t cost any amount. It just need time and efforts on process.
How does SEO work?
Search engine crawl website to find, collect and index the important information requested by the user at that time. SEO depends on many factors like quality of content, keyword research, content optimization, crawling and speed of a website.
indexing by search engines help user to get quick and structured information on real time. This technique improve the user experience.
Why SEO important ?
because of trillions of searches on search engines, it is important to increase visibility of service and product in front of user when they search. As SEO is a fundamental part of digital marketing it can play a major role in your business if it gets greater visibility.
Benefit of SEO
It increase visibility.
It expands your business growth.
It expands geographically.
Business Promotion.
You get more clicks and trust.
Data Analysis.
Derives quality traffic.
Saves Money.
Navigate Website.
Better Return on Investment (ROI)
Better Internet Presence.
Better User Experience.
Future Scope of Search Engine Optimization
10 years ago, SEO was easy but now the time it becomes more competitive. AS SEO changing due to the change in algorithm of search engines and growing presence of artificial intelligence (AI). Content creation is the essential part if you want large traffic on your website.
Previously you could stuff your content with help of keyword research and expect people to find your website through search engines. Now Google continuously change its algorithm with the Panda and Penguin updates, and they emphasized content. Now you must create the best possible content that people will want to read. When people like your content, search engines try to push your content to aspiring users. So on behalf of the previous data and revenue of google, we can say that future of Search engine optimization will remain but it will be more complex than earlier. Presence of Artificial Intelligence (AI), Search engine optimization requires websites to be more user friendly which can be done with the help of AI. Future of Search engine optimization in AI.